Automotive reviews & commerce
autoUp
An earlier automotive project combining reviews of everyday cars with practical upgrades and commerce.
Inside the portfolio
A closer look at autoUp
autoUp brought automotive video content and a related commerce concept together. The editorial focus was on popular cars and practical improvements: a category where product discovery can sit alongside explanation and review content.
The project is now presented as historical work. The linked YouTube archive documents the media side; this portfolio page does not imply that an old shop, product range or fulfilment service is still operating.
Where practical content met commerce
Everyday automotive focus
Reviews and ideas around popular cars and practical upgrades.
Video & shopping concept
An earlier attempt to connect automotive publishing with relevant products.
Channel archive
The public YouTube channel is the current reference linked from this portfolio.
Explore the project
Official profiles & public resources.
Go directly to the project’s website, public channels and available resources.
Directories, reviews & industry listings.
Project-specific listings on external platforms. Customer reviews, directory descriptions and platform estimates remain the responsibility of their respective authors; no ratings are reproduced here.
Another perspective
Meet the founder behind the work.
For the personal story and project history, visit Felix Hesse’s project page.
Founder’s perspective ↗Continue exploring
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